Crystal Palace has signed a front-of-shirt sponsorship deal with global online gaming brand, W88, for the 2020/21 campaign.

As a result of the partnership, the firm’s logo will feature on the front of all the Premier League sides adult shirts for the club’s professional players and for retail.

Crystal Palace Chairman Steve Parish, commented: “We are delighted to welcome W88 as a new principal partner and shirt sponsor for the 2020/21 season. As the club begins a record eighth successive season in the Premier League, the most-watched league in the world, our international fanbase continues to grow.

“We share a common ambition to further extend our international footprint and we look forward to working in partnership with W88.”

Crystal Palace’s new sponsorship ends its relationship with previous partner ManBetX. The firm has been the club’s front of shirt sponsor for the last three seasons and is the first time the front logo will change whilst partnering with Puma.

The club has also confirmed that W88 is one of many brands working with Crystal Palace in its ‘expanding program of innovative commercial relationships’, with more partnerships expected to be announced in the coming weeks.

Hilly Ehrlich, W88 Business Development Manager, stated: “We are delighted to be working with Crystal Palace, a club with a rich history in South London spanning more than a century. Apart from working closely with the club’s management and players, we are also excited and looking forward to engaging with Palace fans, both in England and around the world, for a successful partnership.

“W88 has a global footprint and is a brand which represents integrity, trust and excellence”.

Despite its partnership W88, Crystal Palace has highlighted its commitment to encourage supporters to gamble safety. It’s partnership with GambleAware will remain prevalent throughout the club which includes producing advertisements and promotional materials across Selhurst Park in order to raise awareness of problem gambling.