Paris Saint-Germain has agreed a multi-year global partnership with consumer electronics and home appliances company Hisense, with the deal looking to highlight the firm’s mission to ‘enhance the viewing experience for football fans around the world’.

As a result of the agreement, Hisense will collaborate with PSG to showcase its range of products whilst also providing the Ligue 1 champions with TVs, consumer electronics and home appliances across its facilities.

Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain commented: “We are delighted to welcome Hisense to the Paris Saint-Germain family and to be partnering with such a world-leading consumer electronics and home appliances company.

“It will provide an excellent opportunity to reach and interact with our fans across the world via the creation of powerful experiences and opportunities and we look forward to helping Hisense achieve its global ambitions.”

The partnership will also boost Hisense’s global customer base as both its brand and product range now set to be prominently featured in the Parc des Princes stadium and around the world, via broadcast, digital and social media platforms. 

Alex Zhu, the president of Hisense International, added: “We are excited to team up with Paris Saint-Germain, one of the most successful and fastest growing clubs in the world. They have always pursued breakthroughs in technology and innovation in everything that they do, which coincides perfectly with Hisense’s mission of pursuing scientific and technological innovation and bringing happiness to millions of families. 

“We believe that through this partnership, we can create the best possible at home viewing experience for Paris Saint-Germain and its fans throughout the world.”

Hisense’s partnership with PSG continues to highlight its commitment to sport through sponsorship with the firm having previous deals with the 2018 FIFA World Cup, UEFA EURO 2016, Formula One Red Bull racing and the tennis Australian Open. 

Additionally the deal will continue to see PSG strengthen its relationship in Asia, a continent which is highly regarded in the football landscape.

Sébastien Wasels, Managing Director Asia Pacific at Paris Saint-Germain concluded: “We are proud to be working with such a leading global brand from Asia Pacific. This is a meaningful partnership for the club, demonstrating our growing commitment to the region. We are looking forward to bringing the Paris Saint-Germain experience into more people’s homes around the world. 

“Together with Hisense, we will also come closer to our fans in China where the Hisense headquarters are located.”

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