Paris Saint-Germain (PSG) has announced a partnership with Credit Financier Invest (CFI) as the latter becomes the official online trading partner of the French football team.
The deal – set to last until June 2026 – will see the online trading provider bolster its sporting portfolio that already includes AC Milan, Sheffield United, the Jordan Football Association and the Lebanese Basketball Federation.
In the agreement, CFI will feature its name on the LED Overlay within the international feed in key territories and will have the opportunity to directly address huge fans of the club on social media.
The deal comes after the top division side decided to begin looking at the process of a full acquisition of the Parc de Princes due to backing out of a deal that would have made the Stade de France its new home stadium.
Marc Armstrong, Chief Revenue Officer of Paris Saint-Germain, stated: “We are delighted to welcome CFI as one of our exclusive international partners. We share the same ambitions to offer our respective fans and clients increasingly unique and innovative experiences.”
The synergy between football and finance has grown to new levels in recent years, German topflight team Bayern Munich has recently announced a deal with Bitpanda, making the firm the official crypto partner of Bayern Munich.
In addition to social media opportunities, the partnership will bring numerous unique opportunities to CFI’s clients and Paris Saint-Germain fans, such as tailor-made promotions in which both parties can participate and benefit.
A leader in online trading in North Africa and the Middle East, CFI hopes that the deal can help it achieve its strategy to expand its reach and influence on an international scale.
Hisham Mansour, Founder and Managing Director of CFI Financial Group, commented: “We are incredibly excited to launch our partnership with Paris Saint-Germain, a top football club synonymous with passion and its own unique and prestigious brand identity.
“This venture represents a harmonious alignment of values, reinforcing our dedication to standing out as MENA’s leading broker, offering unmatched trading services and optimal conditions. We are excited for the journey ahead, aiming to create a lasting legacy through this well-matched partnership with PSG.”
