Following the club’s 0-0 EFL Championship opener against Stoke City, Millwall Football Club has renewed its partnership with MansionBet for the 2020/21 season.
As a result of the renewal, MansionBet will continue as Millwall’s official betting partner. Moreover, the gambling company’s logo will remain on the back of Millwall players’ home and away shorts for the duration of the campaign.
Stuart Lock, Commercial Director of Millwall FC, stated: “I have thoroughly enjoyed working with MansionBet over the course of last season, and we’re very pleased to have them back on board for 2020/21.
“As a club we are excited about the relationship developing further over the course of this coming campaign and hope the fans can continue to benefit from the partnership.”
In addition to MansionBet gaining commercial viability on Millwall’s kits, the betting company will look to ‘bring fans as close to the action as possible’ through the use of activations, giveaways and offers.
Millwall secured a short term partnership with MansionBet in January this year with the online sportsbook’s logo first appearing on the back of the players’ shorts in a clash against newly-promoted side Leeds United.
David Murphy, CMO at MansionBet added: “We’re delighted to renew our partnership with Millwall Football Club for the new season. We look forward to continuing engaging with their loyal supporters through exclusive offers and giveaways.
“Our brand remains closely connected to the UK football world, allowing us to grow our presence and become a household name.”
Millwall will continue to be a part of MansionBet’s existing portfolio of football sponsorships alongside fellow EFL Championship side, Bristol City, and Premier League side Newcastle United as the firm looks to grow its brand presence even further.