Credit: Nigel French/PA Wire/PA Images

Strengthening its commercial portfolio, Derby County has announced a partnership with food delivery platform Uber Eats for the 2020/21 campaign.

As part of the deal, Derby fans will be offered exclusive discounts on Uber Eats’ platform throughout the EFL Championship campaign. Moreover, the food delivery company will gain a presence across the club’s digital channels.

Derby County’s Head of Partnerships, Ashley Peden, stated: “We’re delighted to welcome Uber Eats to Derby County as a partner for the 2020/21 Season.

“Uber Eats is fast-growing as the must-use app to get food delivered to your home, with the added extra of being able to track its journey too, and we are looking forward to working with their team during the season.

“With football still being played behind-closed-doors at this stage, and supporters being encouraged to watch matches from home, Uber Eats will be launching some fantastic offers for Derby County fans this season.”

This is not Uber Eats’ first time acquiring a football partnership with the food delivery service acquiring a major partnership with Ligue 1, which included the firm gaining a title sponsorship with the competition.

Regarding its recent deal with Derby, Toussaint Wattinne, UK Uber Eats General Manager, added: “We are really excited to partner with Derby County Football Club during the coming season to bring delicious hot food to all Rams fans across Derby. We have some great joint initiatives and promotions lined up that we can’t wait to get started with.”

Following the announcement, Uber Eats joins the likes of 32Red, Utilita, and Umbro, among others as a Derby County partner for the 2020/21 season.

The partnership officially began during Derby’s season opener against Reading at Pride Park, in which the team lost 2-0.