Newly promoted side West Bromwich Albion and menswear brand Marc Darcy have agreed a two year extension meaning that the firm will continue as the club’s official formalwear partner until at least the 2021/22 campaign.
The partnership will see the menswear company release its latest ‘WBA FC Collection’, a popular annual range which has been created since the two entities partnered up in 2018. Moreover, the deal will see Marc Darcy’s products be worn by West Brom players throughout the season.
Tomasz Chadwick, Head of Partnerships at West Brom, commented: “Marc Darcy are a joy to work with and continues to grow at an impressive rate. Their commitment to the club has been truly incredible and we’re delighted we can continue our work with them into the foreseeable future.
“Every season our supporters show great support and engagement towards their new range and can look forward to more exciting content involving the first team players this season.”
— West Bromwich Albion (@WBA) September 16, 2020
The Premier League is well underway however club’s up and down the country are still looking to secure commercial deals which look to boost the clubs finances during a time when matchday revenue has been temporarily voided.
Along with Marc Darcy, West Brom also partnered with StreamAMG at the end of the 2019/20 season in order to enhance its WBA TV service.
On the partnership expansion Karen Johal, Creative Director at Marc Darcy, added: “West Bromwich Albion pride themselves on their heritage and diversity, values that mirror those of Marc Darcy and therefore one of many aspects that cemented this relationship.
“When we first entered into this agreement we promised to continue to offer high quality men’s suits without the designer price tags. We’re delighted with the WBAFC Collection as we feel it truly delivers on this undertaking.
“Once again we’ll ensure supporters can get their hands on a new and exclusive range that has been configured for the current first team squad.
“We love sponsoring the Albion and look forward to working together for another two years.”