Leicester City has announced a new three-year partnership with Landsail Tyres as the firm looks to enhance its brand by partnering with the Premier League club.

Landsail Tyres will gain brand exposure on Leicester City’s digital channels as a result of the deal. Additionally, the company will have a presence at the King Power Stadium on match days.

Harj Hir, Head of Partnerships at Leicester City, commented: “We’re excited to start our partnership with Landsail Tyres and are really looking forward to working with them to help maximise their brand visibility across the UK and global markets.”

According to Landsail Tyres, the partnership is part of the firm’s strategic development plan and will ‘form a core pillar of its marketing strategy’. Additionally the agreements sees Leicester secure yet another commercial partner in what has been a busy week for the Premier League club.

This week alone the club has renewed its partnership with gambling first W88, whilst also securing Parimatch as its new training wear sponsor for the 2020/21 campaign.

Regarding its partnership with Leicester City, Sean Maddocks, UK & Ireland Sales Director for Landsail Tyres, added: “Partnering with Leicester City is a fantastic moment for us as a brand. We’re not only working with one of the biggest clubs in the country, but also the biggest football league in the world.

“Landsail Tyres are trusted by millions of drivers, both here in the UK and across the world and it’s a privilege for us to be associated with the club. This deal gives us the opportunity to introduce Landsail to Foxes supporters wherever they are and add real brand value for our network of Landsail retailers.”