Following on from its partnership with the NFL’s Indianapolis Colts, Pointsbet has been named as the official sportsbook operator of the Chicago Bears.
As a result of the partnership, PointsBet will gain full usage of Chicago Bears’ IP, marks and logos, as well as sponsorship opportunities and brand visibility across various digital assets.
“The PointsBet team is incredibly excited to become the first legal sportsbook partner in Chicago Bears history,” commented Pointsbet’s US CEO Johnny Aitken. “We are teaming up with a first-class organisation, supported by extremely passionate fans.
“Since launching our fast and differentiated mobile sports betting app in Illinois, we’ve been thrilled by the reception from Chicago sports bettors. We’ve always viewed Illinois to be a supreme market opportunity for the PointsBet brand, and we look forward to increasing our presence alongside famed partners in the Chicago Bears.”
As part of its agreement, the sportsbook has stated that it will offer the best price in-market for all Bears games this season across both the pregame spread line and money line bet types. Fans will also receive a unique sign-up code for PointsBet’s mobile app for access to special promotions throughout the partnership.
“As we break into the sports betting category for the first time, we couldn’t be more excited to welcome PointsBet to the Bears family as a proud partner,” added Chicago Bears President and CEO Ted Phillips. “This deal will bring fans a new way to interact with and cheer on the club.”
News of this latest partnership follows PointsBet’s recently announced deal with Chicago Bears legend Devin Hester as the sportsbook looks to strengthen its presence in the country.
The Chicago Bears have started the NFL regular season in impressive fashion, going undefeated in their first three games including a 30-26 victory against the Atlanta Falcons.