IMG Arena has secured a partnership with PointsBet, which will see the sportsbook offer bettors on-demand streaming access to more than 40,000 games and matches.
The sports data and technology hub’s two-year deal includes properties such as the MLS, ATP Tour, Roland-Garros, FIVB volleyball competitions and leagues, EuroLeague basketball games, World Snooker and World Table Tennis, to name a few.
“Our north star is in-play betting, and the ability to offer our users with on-demand streaming content to elevate live betting is paramount,” stated PointsBet USA CEO, Johnny Aitken.
“PointsBet is recognised as the home of in-play betting, and this partnership with IMG Arena solidifies our position as a leader in this space.
‘We’re thrilled to tap into innovative concepts like this to improve the live betting experience for our users, all while bringing forth new ways to increase fan engagement throughout the year.”
The firm currently operates in Colorado, Illinois, Indiana, Iowa, Michigan, New Jersey, New York, Pennsylvania, Virginia, and West Virginia, with online casinos in Michigan, New Jersey, West Virginia and Pennsylvania.
Earlier this month, Major League Soccer (MLS) also partnered with IMG Arena in becoming its official data distribution partner after what was described as an ‘extensive’ RFP process.
The pair now look to utilise modern technology to ‘create a new standard’ for football data and drive further fan engagement in both the league and MLS NEXT Pro, an affiliate tournament which functions as the US football system’s third tier.
Commenting on the firm’s latest deal, Brian Clayton, Senior Director of Sales at IMG Arena, stated: “We are excited to partner with PointsBet, one of North America’s leading and most innovative sports betting operators.
“The deal allows players to improve their betting experience safely and significantly by increasing access to engaging, official content and watching more of the sports that they are betting on live.”