Manchester United has announced a new partnership with Buy Now, Pay Later (BNPL) provider Laybuy.
The partnership looks to boost engagement by giving the club’s fans an opportunity to benefit from new and interest-free payment options, which will help customers buy merchandise and show support for the club.
Laybuy Co-founder and Managing Director Gary Rohloff emphasised the partnership, which sees Laybuy become Manchester United’s official BNPL partner, is the latest move by Laybuy to make topflight football more accessible to fans across the UK.
He stated: “At Laybuy, we share our customers’ obsession with football, and we want to help as many fans as we can enjoy and celebrate the game. That is why we are incredibly excited to be partnering with Manchester United, who have some of the most passionate fans in the world.
“We want to make life as easy as possible for Manchester United’s fans. Laybuy is simple to use and helps fans fit new merchandise into their weekly budgets by allowing them to buy goods now and spread the payments over the following six weeks. Best of all, Laybuy customers don’t pay interest, ever.”
The partnership will allow fans to buy club merchandise in the Manchester United Megastore in Old Trafford stadium and spread their payments with weekly interest-free instalments over six weeks, via the Laybuy app.
As part of the partnership, Laybuy will look to further integrate its offering across a number of the Club’s other retail platforms in 2021.
Manchester United’s Director of Partnerships, Sean Jefferson added: “We know fans are looking for a range of different payment options that best meet their specific needs. That is why we are delighted to be partnering with Laybuy, a global leader in Buy Now Pay Later technology, to provide fans access to a more convenient way of purchasing club merchandise and services.”