Sure adds to Premier League inventory with Crystal Palace

Unilever brand Sure has expanded its Premier League portfolio, becoming the official training kit sponsor of Crystal Palace.

As well as appearing on the men’s first-team training apparel, the Sure logo will receive exposure at Selhurst Park on LEDs, TV screens and media backdrops.

Palace’s Commercial Director Barry Webber, commented: “Announcing this partnership with Sure, a genuine household name across the UK, is exciting news and evidence of the commercial progress we are making as a club. We look forward to working with Sure over the coming season.”

The company tied up deals with fellow top flight outfits Wolverhampton Wanderers and Southampton last month, adding to its existing contracts with Chelsea and Manchester City. The latter’s agreements are believed to be worth £5.5 million and £3.3 million per season respectively.

“We are thrilled to be adding Crystal Palace to our growing list of football partners,” added Senior Brand Manager, Sure UK and Ireland, Alice Duffill. “Football is by far the most watched sport in the UK and continues to give fans a boost, even during the most difficult of times.

“The sport is a key passion point for our target audience, and we hope we can utilise our partnerships to encourage people to move more to live more, making every moment matter.”