Football Index has offered up its shirt sponsorship of Championship duo Nottingham Forest and Queens Park Rangers to the Young Gamers and Gamblers Education Trust (YGAM), in aid of Safer Gambling Week.
Instead of the betting platform, the two clubs will have the YGAM logo on the front of their special edition shirts for their respective second tier fixtures against Watford (21 November) and Bournemouth (24 November).
The campaign runs from the 19 to 25 November, encompassing both clubs’ weekend and mid-week schedules.
Director of External Affairs at YGAM, Daniel Bliss, commented: “We’re enormously grateful to both clubs and Football Index for their fantastic support. It is vital that we educate our future generations about the potential risks associated with gambling so we can collectively help prevent harm.
“This weekend will provide an important opportunity to raise the profile of the charity and help us support parents, teachers and young people across all communities.”
Moreover, Football Index has made a significant £5000 donation to YGAM, in the hope that the message of responsible gambling will resonate with football fans who tune in to watch their teams.
Co-Founder of Football Index, Mike Bohan, expressed: “We are delighted to support YGAM and promote Safer Gambling Week this year. At Football Index, we have always made safer gambling one of our utmost priorities, and we are incredibly pleased to be able to support YGAM’s important work to educate future generations and prevent harm.
“We hope that this initiative will increase awareness and prove an important step towards ensuring young people have the information and knowledge to make informed decisions about gambling.”
Earlier this year, Football Index and Forest collaborated to launch a Gambling Awareness Initiative, emphasising the importance of the risks of betting on sport.
“This builds on last year’s activities, we are once again very supportive of Football Index’s desire to highlight and promote the safer gaming message, in particular through this promotion of the YGAM charity,” added David Cook, Chief Commercial Officer at Nottingham Forest.
“It’s great to work with a brand that takes responsibility in how they work, and who always look to stress the importance of responsible gaming for the wider fan base.”
Commercial Director at Queens Park Rangers, Euan Inglis, backed the initiative: “In all of our activation discussions with Football Index, safer gambling messaging is always at the forefront of content that is produced. The donation by Football Index of our front of shirt property to YGAM to help promote Safer Gambling Week is an initiative that we as a football club fully get behind and are delighted to support.”