The upcoming boxing exhibition between Mike Tyson and Roy Jones Jr will be sponsored by fantasy sports and betting operator DraftKings.
DraftKings will become the official sports betting partner of the bout, which is scheduled for 28 November, subject to state restrictions, along with a nationally available free-to-play pool.
As part of the deal, DraftKings’ branding will be on show throughout the media day, weigh-in and boxing ring, enhancing exposure for the American operator.
“We couldn’t be happier to have DraftKings as the betting partner for the Tyson vs. Jones Jr. fight,” said the producer of the event, Ryan Kavanaugh. “This is an epic event we will all remember, and it is exciting to have the power and scale of DraftKings allow viewers to participate in a meaningful way.”
DraftKings will offer undercard sports betting in Colorado, Illinois, Indiana, Iowa, New Hampshire, New Jersey and Tennessee while bettors in Illinois, New Hampshire and New Jersey can wager on the main card.
Furthermore, it will also develop a ‘DraftKings Tale of the Bet’ original series to capture sportsbook trends such as percentage of bets and handle, significant bet placements and unique market offers.
“Triller is thrilled to have DraftKings as the official betting partner of Tyson’s return. With fans excited to participate in this significant face-off, we knew we needed an official facilitator. They become one of the many new brand partners to join the Triller family and the integration we have planned with them is nothing short of amazing,” said Bonin Bough, Chief Growth Officer of Triller.
The bouts between the former heavyweight world champion and the former four-division world champion will all be sanctioned by CSAC and scored by the World Boxing Athletic Commission, who will additionally choose a winner based on pro-fighting rules, with a knockout also considered to be a win.
The highly-anticipated return of Mike Tyson and Roy Jones Jr. headlines the four-hour live event that will air globally on November 28th at 8pm ET, across PPV cable and satellite channels, as well as PPV streaming on Triller, and will be hosted by Mario Lopez.
Ezra Kucharz, Chief Business Officer at DraftKings, said: “Viewers of this fight will be at the forefront of a premier and customer-first event that pits two generationally dominant boxing talents against one another while also integrating DraftKings branding and exclusive sportsbook data for a seamless second-screen experience.
“Sports betting technology has evolved exponentially since Mike Tyson or Roy Jones Jr. were crowned world champions, so seeing these legends now clash within this innovative era of our industry is something special.”