Leeds United names Hisense as new club partner

Premier League club Leeds United has announced electronic brand Hisense as one of its new official club partners on a two-year contract.

The Leeds-based firm will receive LED perimeter advertising, media interview backdrop exposure and extensive branding of the East Stand as part of the deal. In addition, Hisense televisions will be in use at Leeds’ home ground Elland Road and the Thorp Arch training facility.

Leeds will also launch a club branded app which will deliver LUTV and exclusive club content onto the Hisense VIDAA Smart TV platform.

“We are delighted to welcome Hisense into our Official Partners programme,” remarked Paul Bell, Executive Director at Leeds United. “As one of the leading consumer electronics brands in the World is further testament to the strength of the Leeds United brand that Hisense have chosen to Partner with the Club on our return to the Premier League.

“Through the partnership Hisense will receive significant brand visibility through the  Partnership, globally through the Premier League TV footprint and regionally through their high profile branding on the East Stand here at Elland Road that directly overlooks the M621 motorway and is seen by over 30 million vehicles annually.

“As part of this partnership we are also excited about extending the reach of our video on demand channel LUTV and creating unique club content for the Hisense VIDAA Smart TV platform, taking our content into millions of homes.”

Hisense was named as an official sponsor of the 2018 FIFA World Cup in Russia, and also pledged its support to the delayed UEFA European Championships 2020 tournament, as it continues to grow its global footprint.

Through its partnership with Leeds, Hisense will work on fan offers, sponsorship optimisation and brand activations to promote the latest technologies.

Hisense UK’s Vice President, Howard Grindrod, added: “Leeds United are a huge club with an iconic stadium, so we’re delighted to announce this profile partnership with one of the biggest clubs in England. 

“We have a wealth of experience within the football sector internationally, and this is a fantastic opportunity to involve ourselves in a partnership with a Premier League club – even better that it’s a club on our doorstep. 

“Leeds United pride themselves on attention to detail, which is something we feel resonates directly with Hisense and our product range such as 4K ULED TVs. As excitement continues to build into the new season, we’re looking forward to kicking off our partnership and supporting the local community and being part of arguably the best league in the world.”