Spanish international Gerard Piqué has joined fantasy football operator Sorare as a strategic advisor.
The FC Barcelona defender has already made a ‘significant investment’ in the company and will help to expand its global presence and reach out to new fan bases across the globe.
Moreover, Piqué and his new colleagues at Sorare will be working to incorporate more players and teams from the world’s top 20 leagues into the game.
During his illustrious playing career, Piqué won the Premier League and UEFA Champions League with Manchester United before joining Barcelona’s eight time La Liga and three time Champions League winning team.
Outside of football, he has an active interest in sports media and business. He formed a partnership with the International Tennis Federation (ITF) to modernise the Davis Cup tournament, as well as purchasing Spanish Segunda Division B team FC Andorra in December 2018
There are currently 100 different teams licensed with Sorare, including European giants Bayern Munich, Paris Saint-Germain, Juventus and Real Madrid.
The firm will also receive assistance from American fund Cassius Family founder and former CocaCola marketer Emmanuel Seugé, who will assist with branding acumen in the global sports industry.