Sports betting platform Betano has penned its first commercial deal with a sports club, partnering with Brazilian football team Club Atletico Mineiro.
Betano made its debut as Atletico Mineiro’s shirt sponsor last night as the Série A side took on Bragantino in the Brazilian Championship.
However, the top tier club’s former primary sponsor BMG has disputed the contract, refusing to recognise Atletico Mineiro’s agreement with Betano, claiming it is still the ‘master sponsor’ of the club.
Panos Konstantopoulos, Kaizen Gaming’s CMO, noted: “This landmark partnership marks a significant milestone in the brand’s journey as it’s our first sponsorship overseas, a clear illustration of the ambitions we hold for Betano in Brazil.
“It’s such an honour to be part of this world-renowned organisation with numerous distinctions and a Copa Libertadores! We look forward to working with the team to deliver a successful sponsorship as well as to find ways to enhance our social responsibility plan in Brazil.”
Betano has agreements in place with a handful of European teams, such as Portugese teams SC Braga and CS Marítimo, Romania’s Universitatea Craiova and FSCB, Olympiacos FC and PAOK FC in Greece, and Cypriot sides Apollon Limassol and Pafos.
“We are delighted to announce that we are the first Brazilian organisation to partner with Betano, a brand with a leading role in the markets that it operates and a continuous strive for excellence, values that we both share alike,” Sergio Batista Coelho, CAM’s President added.
“We look forward to creating unique experiences for our fans especially as the time for our new stadium steadily approaches. We welcome Betano to our family.”