National Football League (NFL) Hall of Famer, Barry Sanders, has joined BetMGM as the online gaming and sports betting platform’s celebrity brand ambassador.
As a result of the partnership, Sanders will star in BetMGM’s upcoming marketing campaigns, along with participating in a variety of events with BetMGM customers. Sanders will feature in BetMGM social media content and make guest appearances on radio and television programmes.
In addition, the former Heisman Trophy winner will engage with BetMGM players and MGM Resorts’ M life Rewards loyalty members through public and private events, both virtual and in-person.
Sanders commented on his new role: “I’m excited to be a part of the BetMGM team and hop on the ride of the fastest-growing sports betting app in the business. Typically, I am the one breaking records in Michigan, but it is amazing to see what BetMGM already has accomplished in my home state.”
BetMGM was chosen as the first official sports betting partner of Detroit Lions in September 2020 in a fan-focussed collaboration that included team broadcast programming, digital marketing assets, and in-stadium promotions and signage.
Sanders enjoyed 10 seasons as the Lions’ running back, first joining the franchise in 1989. He was subsequently named NFL’s Rookie of the Year and went on to be selected as the NFL’s Most Valuable Player in 1997.
“It’s an honor and surreal moment for all of us at BetMGM to team up with Barry Sanders. Adding Barry to the BetMGM family brings a new level of excitement and the potential for us to create unique experiences for our customers,” said Matt Prevost, Chief Revenue Officer, BetMGM.