LA Lakers enlists Sportfive in search for new jersey patch sponsor

Sports marketing agency Sportfive has been chosen by the National Basketball Association’s (NBA) Los Angeles Lakers to assist with its search for a new jersey patch sponsor.

Sportfive will gain significant marketing exposure as a result of the agreement, with the defending NBA champions having amassed a vast social media following of 22 million on Facebook and 9.6 million on Twitter.

The agency will also be able to sign up to three international sponsors for the Lakers by utilising global sponsorship rights granted to NBA franchises by the league’s authorities.

Tim Harris, President of Business Operations for the LA Lakers, said “We view the Lakers as a global brand with an international presence.

“It’s important to us to partner with an agency whose reach equals our ambition. Sportfive understands the values of the Lakers organisation and our desire to find a jersey patch sponsor that aligns with those values.”

The partnership represents an expansion of Sportfive’s basketball presence, having been hired by six-time NBA champions the Chicago Bulls to secure two sponsorship agreements in October.

Outside of basketball, the firm formed a ‘strategic alliance’ with Atlético Madrid. The deal will see the duo cooperate on expanding the La Liga club’s brand and business internationally, with a focus on the North American and Chinese markets.