Newbury Racecourse has selected online sportsbook operator BetVictor as the title sponsor of several major fixtures throughout 2021.
BetVictor has won the naming rights to a total of 41 races across 13 racedays, commencing with the BetVictor March Opening Weekend on 5 and 6 March, featuring the Betvictor ‘Greatwood’ Gold Cup.
In addition, the operator will act as title sponsor of the BetVictor London Cup and BetVictor Carnovaron Stakes at the prestigious Al Shaqab Lockinge Day event on 15 May.
To celebrate the new arrangement, the bookmaker will host an online Cheltenham Preview supporting the Greatwood Charity for Newbury Annual Members, with guest appearances from the firm’s ambassadors Jamie Snowden and Rachel Blackmore.
Newbury’s charity raceday has received BetVictor’s support for a number of years, and the operator will retain the use of the ‘Greatwood’ title.
“We are delighted to welcome BetVictor to Newbury Racecourse in this multi-raceday deal for 2021 and are hugely excited about their association with us as we emerge from the pandemic more invigorated than ever to deliver excellent racing for our customers alongside all our partners,” remarked Lara Johnson, New Racecourse’s Sponsorship Manager.
“We are excited to work with the team at BetVictor on some unique digital activation ideas and it is even more positive following the recent government announcement that we will be able to welcome back crowds and bring some of these ideas to life on course.”
The partnership will continue throughout the summer, seeing the bookmaker take the title reigns of BetVictor Hungerford Raceday and Newbury’s flagship Party in the Paddock concert day.
These meetings will be followed by the final flat fixture of the year at the end of October, and will conclude with November’s BetVictor Jump Season Opener and December’s BetVictor Festive Raceday.
BetVictor’s Director of Sportsbook, Matt Scrarott, said: “We are really looking forward to bringing our sponsorship to life at Newbury Racecourse in 2021 and are excited about this brand-new partnership.
“Horse Racing has long been an important part of BetVictor, we are proud to be investing significantly into the sport with our sponsorship at Newbury as well as our ongoing brand ambassador relationships with participants that excel in racing.”
Following a renewal of its partnership with the Arena Racing Company (ARC) and Jockey Club Racecourses (JRC), fellow online sportsbook MansionBet will also act as the sponsor of Newbury’s Spring Cup.