International mixed martial arts (MMA) promotion the Ultimate Fighting Championship (UFC) has announced a partnership with cryptocurrency casino and sportsbook Stake.com.

The agreement is focused on the Latin American and Asian markets, and will see Stake.com become the organisation’s first ever official betting partner in both regions, with the exception of Brazil.

UFC and Stake.com will collaborate improving the promotion’s betting experience on the platform, launching exclusive promotions and VIP experiences as well as producing exclusive social and digital content featuring UFC athletes.

A notable UFC fighter who featured in the campaign drive is current middleweight champion Israel Adaesanya, who became Stake.com’s first-ever brand ambassador in January 2021.

“We’re thrilled to partner with an exciting and emerging platform like Stake.com to offer our fans exclusive digital and social content to our fans, as well as an innovative gaming experience,” remarked Nick Smith, UFC Vice President of Global Partnerships. 

“UFC prides itself on being innovators, and Stake.com is a unique way for fans to experience the action and excitement of UFC.”

The partnership will officially commence today [5 March], with exclusive digital and social content released in the build up to UFC 259: Blachowicz vs Adesanya, taking place tomorrow night in Las Vegas.

“All of us at Stake are massive UFC enthusiasts. We’re excited to partner with such a dominant brand to deliver a one-of-a-kind betting experience and accelerate our global expansion.,” said Milan Jovancevic, Stake’s Public Relationships Manager.

“We could not be more thrilled with all the unique possibilities this partnership unlocks for both Stake players and UFC fans.”

Stake.com was established in 2017 and is one of the fastest growing crypto gaming and betting sites in the international market.