UFC fighter Michael ‘Venom’ Page has entered into a partnership with igaming platform Bets.io aiming to “redefine” the collaboration from the respective fields.
The long-term agreement will see Page promote Bets.io on his social media channels, inviting MMA fans to bet on their favourite fighters in a “unique and immersive” environment.
Page said: “Bets.io resembles the creative person I am in the cage, allowing me to be myself in our partnership. I know we’re going to put on a show together and cook up a storm in our respective industries.”
Bets.io stated that the partnership came to fruition through a “shared commitment to pushing boundaries, promising an exciting journey ahead”
Page recently made his long-awaited UFC debut at UFC 299 in March, beating Kevin Holland via unanimous decision. The 22-2 fighter has often been viewed as a marketable asset through his charisma in-and-out of the Octagon.
Bets.io CMO, Evgeniy Babitsyn, said: “Joining forces with Michael ‘Venom’ Page feels like a natural fit. We share a passion for pushing boundaries and creating unforgettable experiences. Together, we’re poised to make a lasting impact on both the gaming and martial arts industries.
“The partnership between Bets.io and Michael ‘Venom’ Page is set to transcend conventional sponsorships, offering a dynamic platform for mutual growth and collaboration.
“By leveraging Page’s unparalleled charisma and Bets.io’s innovative approach to online gambling, the partnership aims to create immersive experiences for fans and players alike.
“A threefold crypto casino winner x invincible MMA sensation is the recipe for a revolutionary blast in the iGaming industry that will be impossible to match.”
The igaming firm are no strangers to the MMA landscape having entered a strategic content collaboration with the Professional Fighters League (PFL) last October.
Working together on creating engaging and informative content for the ‘Road to PFL Africa’ – the newly introduced fight league – for the documentary series. Bets.io also became a betting partner for the MMA organisation.
