The UFC has announced that Venum will continue as the company’s exclusive apparel and outfitting partner until 2029.
Venum has been designing UFC fight kits for the last four years since its initial agreement with the UFC, providing specifically designed shorts for fighters on the UFC roster on fight nights, as well as apparel for fans.
The new long-term agreement was negotiated by UFC’s licensing agent IMG, which had facilitated UFC’s previous outfitting and apparel agreements with Venum.
Tracey Bleczinski, Senior Vice President, UFC Global Consumer Products, stated “Venum has been an amazing partner these past few years and we are thrilled to continue our relationship with them through the end of the decade.
“The key to the success of this partnership is that Venum understands the unique needs of the fighters competing in the Octagon, as well as those of everyday martial arts enthusiasts who train to stay fit. Franck Dupuis and his team at Venum continue to deliver excellent fight gear and training apparel for our athletes and fans.”
As the partnership enters its fourth year, UFC and Venum aim to continue to develop the Fight Week Gear used by athletes during training and for official activities, such as weigh-ins and open workouts.
Both parties will also continue to produce the exclusive Fight Night Collection, which includes the specially designed Fight Kits, as well as the apparel worn by the fighters and corners during their walkouts, such as the walk-out hoodies, hats, and pants.
Franck Dupuis, Venum Founder and CEO, added: “The long-term extension of the partnership is a major sign of recognition from UFC.
“We are delighted to continue our collaboration with the world’s number-one combat sports organisation. Our teams are proud to be committed to providing athletes and fans with collections whose uniqueness will underline our passion for mixed martial arts.”
