Nitro Rallycross unveils ‘global strategy’ as sponsors sign on

Image: Nitro Rallycross

Nitro Rallycross has announced its new ‘global strategy’ which will see the motorsport property, established by Travis Pastrana and Nitro Circus, stage five events in North America ahead of the 2021 season.

Over the course of the four month period, the race series will get underway on 24 September at Utah Motorsports Campus, the home of Nitro Rallycross. Back-to-back weekends at Wild West Motorsports Park in Nevada and ERX Motor Park in Minneapolis will follow.

Racing will resume in November at Phoenix’s Wildhorse Motorsports Park before culminating on 4 and 5 December at Florida International Rally and Motorsports Park.

As part of its new strategy, the event is also proposing a 10-race calendar in 2022, with events in Canada, Europe and across the Middle East.

“It is so awesome to see the momentum building for Nitro Rallycross,” said Pastrana. “The reaction from teams has been fantastic. We’ve already confirmed more supercar entrants than ever before in an NRX event. Building four all new, unique and crazy tracks for this year to go along with Utah Motorsports Campus is something all of us have been working toward for years. It’s going to be round after round of new challenges and excitement.”

Meanwhile, the series confirmed that foundational partner Red Bull has taken the option to extend its existing alliance, whilst Yokohama also returns, becoming the official tire partner of the event.

In addition, Subaru Motorsports USA will be designated as a series sponsor, having fielded a team in the sport since its inception.

Eight hours of coverage of each race will be available on NBCU’s Peacock streaming service in the US, with one-hour highlights shows to follow after each event. The series also has agreements in place with media partners including Tencent, beIN Sports and SuperSport.

“With our fans being predominantly young and digitally-savvy, a streaming leader like Peacock is the perfect home for us,” said Joe Carr, CEO of Thrill One Sports and Entertainment, parent company of Nitro Rallycross. “We are excited to partner with NBCU across both their streaming and linear platforms for our 2021 season.” 

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