Parions Sport has been designated as a principal sponsor of the ATP250 Lyon Open, marking the Groupe FDJ sports betting subsidiary’s return to tennis.
Parions Sports joins Nitto, Dunlop, Lacoste and Emirates International as a principal partner of the tournament, which will be hosted at the heritage Open Parc Auvergne Rhône Alpes club.
Beginning this Monday, the Lyon Open, which runs from 17 to 23 May, is recognised as one of the lead tournaments in the build up to French tennis’ Roland Garros Grand Slam Championship, scheduled from 24 May to 13 June.
Tennis’ ATP Tour returns to Rhone Province following the suspension of all French pro-sports events during 2020, as the En Marche government ordered all professional sports leagues and events to be immediately terminated.
Entering 2021, the ATP Tour announced that it had partially lifted its ban on sports betting partnerships, allowing for its sanctioned ATP 250/500 tournaments to be sponsored by licensed bookmakers.
The ban was lifted following the approval of the Tennis Integrity Unit (TIU), however bookmaker sponsorships have not been allowed for ATP Masters series and the Grand Slam tennis events of the Australian Open, Roland Garros, Wimbledon and the US Open.
Securing its sponsorship of the Lyon Open, Parions Sports stated that it would examine further tennis partnerships as its second most wagered market behind football in which the Parions serves as sponsor of Ligue 1 football club Olympique Lyonnais.