The Mutua Madrid Open has revealed French retail brand Lacoste as an official partner for the next three years.
As the competition’s official footwear and apparel sponsor, the company has outlined its intent to ‘bring its vision of tennis and fashion sport’ to one of the main ATP Masters 1000 and WTA 1000 tournaments.
Gerard Tsobanian, Mutua Madrid Open President and CEO, said: “We are thrilled to start this new journey with Lacoste. Our DNA has always been based on three pillars: youth, technology and innovation.
“Lacoste, an absolute reference in the world of fashion in general and sports in particular, shares with the Mutua Madrid Open the pursuit of these three goals. We are convinced that our partnership will take Lacoste and the Mutua Madrid Open to the next level.”
Furthermore, Lacoste will be signing collections to dress the line judges, the ball girls and boys, ball models, the tournament staff, the volunteers and the court service for the 14-day tournament.
The brand will also offer tennis followers a selection of its Fashion Sport creations in a bid to create a more immersive experience, both on and off the court.
“I am pleased to announce this new partnership which reinforces the inextricable link between Lacoste and tennis,” added Catherine Spindler, Lacoste Deputy CEO.
“The sport has a unique aura that allows it to transcend sporting performance into a true lifestyle. The Mutua Madrid Open is a perfect embodiment of this evolution and stands out particularly for the way it combines daring, creativity, and performance. This flagship tournament is fully in line with Lacoste’s vision of tennis and fashion sport.”
