Ranking ATP Tour event the Mercedes Cup has named financial services provider BDSwiss as a gold sponsor, as well as the exclusive online trading partner of the tournament.
The firm will leverage the partnership, agreed with competition organiser E/Motion Group and brokered by Tenacity Sport & Entertainment, to secure its presence at the event for the next two years and introduce online trading to the ATP Tour.
Running until 2022, the partnership will see the firm take an active role in Mercedes Cup media operations, whilst establishing a commercial presence in the VIP area.
In addition, the BDSwiss brand will benefit from worldwide media coverage and a significant audience via free-to-air television network Servus TV, which will also deliver and leverage the broadcast across its range of satellite, cable, IPTV, web and mobile platforms.
“We are very pleased and proud to welcome BDSwiss as Gold Partner of the MercedesCup, complementing for the first time ever an online trading company to our great lineup of leading companies and brands,” commented Simon Schleich, Managing Director of E/Motion, Germany & Spain.
“The trust given by BDSwiss for the next two years confirms the great fit of target-group consisting of enthusiastic tennis fans with attractive socio-demographics for financial services companies.”
The Mercedes Cup – also known as the Stuttgart Cup – will take place between 7 June and 13 June at the Tennis Club Weissenhof complex in Stuttgart, Germany, featuring 28 players competing for the singles title and 16 pairs contesting in the doubles.
Alexander Oelfke, Chief Executive Officer of BDSwiss, remarked: “Sponsoring an internationally renowned ATP tennis tournament such as the MercedesCup for the next two years highlights our commitment to collaborate with leading sporting events and organisations.
“We want to associate ourselves with ATP tour tennis because the athletes participating in next month’s tournament are all at the top of their game, and embody the same principles we do: professionalism, precision and a passion for performance.
“Sponsoring this event is a superb opportunity for us to present online trading and the BDSwiss brand to millions of people around the world. Just Like top athletes, traders require discipline and great timing to be successful – that’s exactly the message we want to put across to everyone considering onlinetrading for the first time.”
BDSwiss joins a range of official partners of ATP Tour events, including international shipping and delivery company FedEx, which extended its status as an ATP Platinum Partner in February 2020. Furthermore, the Tour recently opened its sponsorship portfolio to betting companies, following the lifting of a two-year ban on agreements between men’s tennis tournaments and the gambling industry.