Online betting and gaming company Betway has been designated as the official betting partner of the Nordea Open.
Taking place from 5 to 18 July, the ATP event is Sweden’s oldest and most popular sporting event.
Christer Hult, Tournament Director, explained: “Nordea Open is very proud to welcome Betway as a new main sponsor for 2021-2023.
“We have a strong portfolio of sponsors with many international brands and Betway as a leading company within the gambling market will contribute to further strengthen and develop the tournament and Båstad as a meeting place.”
According to the bookmaker, Betway’s sponsorship of the Nordea Open ‘highlights the brand’s ever-growing commitment to sponsorship of the biggest sporting events’ and tennis portfolio, which already includes the Miami Open, Noventi Open and the Mercedes Cup.
“We’re delighted to announce our partnership with Nordea Open, which is our first tennis sponsorship in Sweden,” said Anthony Werkman, Betway CEO.
“The tournament is universally popular with players and fans and we’re very proud to be the official betting partner.”