As part of the arrangement, BDSwiss promises to launch an ‘exclusive loyalty campaign’ rewarding its loyal clients and partners as well as top-performing traders with hospitality tickets, round trip flights and accommodation to Dubai.
Max Hamilton, Commercial Director of the European Tour, commented: “We’re delighted to welcome BDSwiss to our network of partners for the DP World Tour Championship.
“The tournament is not only an annual milestone in global golf but a highlight of the sporting calendar in the Middle East which will be broadcast to a global audience. We’ll be working closely with BDSwiss to make sure that the partnership will deliver significant brand and business opportunities.”
Both the BDSwiss and European Tour state that they are committed to ‘technical expertise with a passion for performance’, and that at its highest level, the game of golf also instils in its players the ‘same values’ that BDSwiss seeks to inspire in its traders: dedication, resilience, and commitment to excellence.
BDSwiss CEO, Alexander Oelfke, noted: “At BDSwiss, we are immensely proud to collaborate with the European Tour in sponsoring the DP World Tour Championship — a prestigious golf event that supports our global brand image and resonates with our core values of integrity, perseverance, and commitment to world-class performance.”
Beginning on 17 November, the golf tournament marks the company’s second major sporting event sponsorship for 2021 with the group having already signed a two-year deal as the gold sponsor of the MercedesCup ATP 250 Stuttgart tennis tournament earlier this year.
Daniel Takieddine, the enterprise’s Senior Executive Officer MENA, claimed that the partnership is a great step forward for BDSwiss, adding: “The event will not only support our brand with international exposure, but will also bolster our efforts to become a leading multi-asset trading powerhouse in the UAE and across the broader MENA region.”