Premier Sports secures multi-territory Lions tour rights in Asia

Premier Sports has netted the exclusive rights to the 2021 British and Irish Lions’ rugby union tour across multiple Asian territories.

In total, the Dublin-based streaming platform will air the British and Irish Lions’ upcoming tour in 23 territories, including Bangladesh, Bhutan, Brunei, Cambodia, Hong Kong, India, Indonesia, Laos, Macau, Malaysia, Maldives, Mongolia, Myanmar, Nepal, Pakistan, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam.

The rights tie-up includes each of the eight tour fixtures, including three Tests against South Africa, along with coverage of the Springboks’ warm-up games against Georgia in July.

Ryle Nugent, the newly appointed Premier Sports Asia Chief Executive, stated: “The Lions are the greatest touring rugby team in the world and the 2021 schedule is hugely exciting.

“This announcement marks the start of a new era for Premier Sports in Asia and we’re confident of bringing more premium content to our services in the coming months.”

The deal bolsters Premier Sports’ rugby union-focused portfolio, which already includes the broadcast rights to the Six Nations, Super Rugby Trans-Tasman, the English Premiership and the recently rebranded Pro14.

Coverage of the Lions’ series begins on 26 June with the rugby union touring team’s warm-up fixture against Japan at Edinburgh’s Murrayfield stadium.

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