La Liga has confirmed it has extended its existing broadcast rights deal with Premier Sports which will see the broadcaster continue to air fixtures in the UK & Ireland until the end of the 2024/25 season.
Premier Sports have held the rights to La Liga fixtures in the jurisdictions since 2019 and will continue to do so across 2022/23, 2023/24 and 2024/25 seasons.
“We’re pleased to extend our relationship with LaLiga until 2025,” said Richard Sweeney, CEO of Premier Sports.
“Since 2019, as Premier Sports and La Liga have worked hand-in-hand to actively promote Spanish football, we’ve come to appreciate the deep-seated passion that makes La Liga the most popular foreign league on these shores.
“With our recent addition of rights to the UEFA Nations League and Euro 2024 Qualifiers, we continue to position Premier Sports as a go-to destination for football fans across the UK and Ireland.”
Furthermore, Premier Sports confirmed that La Liga TV will continue to be available across Amazon Prime Video and Premier Sports TV
“These past three years have seen La Liga reach British and Irish viewers via a unique distribution strategy forged in partnership with Premier Sports,” added Melcior Soler, Audiovisual Director at La Liga.
“We look forward to continuing to innovate in our offering to the UK and Ireland markets, allowing viewers everywhere to enjoy the best that Spanish football has to offer.”
The extension of the deal will come as welcome news to La Liga clubs, which have aimed to achieve higher revenues since suffering severely during the pandemic, taking on new debt in the process.
Late last year, the Spanish top-flight signed a deal with CVC Fund VIII which aimed to boost the commercial growth of the division. The terms of the deal earned clubs around €2bn, providing significant equity to further infrastructure, international exposure and innovation.