Sportradar has announced the launch of emBET, an industry-first product that integrates live betting content into over-the-top (OTT) streaming in real-time, and elevating engagement among sports fans.
Created in partnership with LiveLike, emBET combines data, odds, insights and advertising into one product.
The product aims to keep sports fans engaged by informing them of the latest betting information and allowing them to place wagers with betting operators during the live competition they are watching.
“With audience consumption habits shifting dramatically, it’s more important than ever to create a dynamic viewing experience built on rich data and featuring compelling content,” said Sportradar US CEO, Arne Rees. “Doing so eliminates the need for fans to turn to second screens or competing channels, while also bringing in new streams of revenue.
“As a global supplier of sports betting services and with more than 15 years’ experience in OTT, Sportradar has the technology and expertise to deliver a significant product to help broadcasters and rights holders maximise the sports betting opportunity in the US.”
Broadcasters’ direct-to-consumer channels evolve into revenue generating platforms with emBET by optimising the integration of betting operator partnerships.
Likewise, emBET promotes additional wagering opportunities and more effective manners of customer acquisition and retention for betting companies who are featured within the application.