FC Schalke 04 enlists Betway as new premium partner

Bundesliga club FC Schalke 04 has inked a sponsorship agreement with online betting operator Betway.

Under the terms of the deal, the operator will have a significant brand presence around the club’s VELTINS-Arena for the next three seasons.

Alexander Jobst, Schalke’s Board Member for Marketing, Sales and Organisation, explained: “Together with Betway we agreed on a long-term partnership, which guarantees us security through the new legal regulation of gaming in Germany.

“We are delighted to have gained a strong partner in Betway in this ever-changing competition.”

The announcement follows hot on the heels of Betway’s recent deal to sponsor the upcoming Hamburg Open, adding to the betting company’s extensive tennis offering.

Elsewhere in the German top-flight, Betway served as Hertha Berlin’s official sports betting partner for the duration of the 2020/21 season, in a deal brokered by the Sportfive agency.

“It’s a great honour to be partnering with FC Schalke 04, one of the most recognised names in German football,” added Maik Brodowski, Betway’s Head of Marketing for Germany.

“We look forward to supporting the club and their ambitions to work their way back to the Bundesliga. In the following years, the premium partnership provides Betway with extensive advertising and marketing rights.”

Previous articleRussian Grand Prix given new home in St Petersburg
Next articleNBA sets record $1.46bn sponsorship revenue