Credit: Helge Prang/DPA/PA Images

Hertha Berlin has announced a long-term partnership online gambling company Betway ahead of the 2020/21 Bundesliga campaign on September 19.

As a result of the partnership, which was brokered by SPORTFIVE, Betway has been named as Hertha Berlin’s official sports betting partner.

Anthony Werkman, Betway CEO, stated: “Our brand is well known among football fans in Germany, with our range of partnerships held in the top two divisions of the Bundesliga over the last few seasons. This is a fantastic opportunity for us to showcase our product to fans of one of the oldest and well-established clubs in the country.”

Betway will be represented on the club’s social networks, homepage and the Hertha Berlin app along with gaining a presence on the LED-boards of the Olympiastadion Berlin. Additionally, the ‘digital communication’ that the cooperation offers is expected to be a ‘major aspect’ of the deal.

Hertha Berlin’s managing director, Ingo Schiller, commented: “Betway has been on the market for a long time and is a reliable partner of the sport, which we are pleased to have at our side. Especially in these challenging times, we appreciate such a commitment to Hertha Berlin.“ 

Thorben Jeß, Vice President Team Hertha BSC from SPORTFIVE, added: “Despite the current difficult situation caused by COVID-19, we are very happy to have found a new sports betting partner for Hertha Berlin in Betway. 

“With this partnership, Betway not only secures another traditional club in the German football league, but also various exciting opportunities to make an appearance as a partner of Hertha Berlin. We are pleased about this new partnership and look forward to our common future.”

The partnership adds to Betway’s growing collection of football partnerships with the firm currently holding front-of-shirt deals with Premier League side West Ham and La Liga side Real Betis among others.