Online bookmaker Betway has added the Hamburg Open to its extensive sporting sponsorship portfolio, ahead of the summer clay-court tournament.
Taking place from 7 to 18 July, Betway will benefit from both courtside and digital exposure via a presence at the Rothenbaum Tennis Center, where the tournament will be staged in Germany’s second-largest city.
“We’re delighted to announce this partnership, especially in these unusual times, and I think it’s tremendous that they’re sponsoring the overall event in both the women’s and men’s tournament weeks,” said Sandra Reichel, Tournament Director.
“Besides being highly respected in its industry, Betway shares our commitment to creating a safe environment for customers. This was important to us when choosing a partner.”
According to Betway, the deal highlights the operator’s ‘ever-growing commitment’ to the sport.
Most recently, Betway announced a sponsorship tie-up with the upcoming Nordea Open, having already secured commercial arrangements with the Miami Open, Noventi Open and the Mercedes Cup.
Anthony Workman, Betway’s CEO, added: “We’re thrilled to be partnering with Hamburg Open as we become their official betting partner.
“The tournament is a highlight of the summer clay circuit and we’re looking forward to seeing the Betway brand at the Rothenbaum Tennis Center.”