LNB aligns with Sportradar for data and distribution rights deal

Sportradar has extended its agreement with the French top-tier Ligue Nationale de Basket (LNB), which will see the global provider of sports data intelligence and sport entertainment solutions become the competition’s official data partner.

The new agreement, which covers data collection and distribution, AV rights, media rights distribution and bet monitoring to ensure integrity, automated production and streaming service and the continuation of the OTT platform, will kick in at the start of the 2021/22 season.

Under the terms of the deal, Sportradar will collect and distribute the LNB’s in-game data through Synergy Stats, their best-in-class courtside data collection system.

Furthermore, the agreement also includes the provision of Sportradar’s advanced and proven bet monitoring system, the Universal Fraud Detection System (UFDS), to monitor all LNB games for potential match manipulation.

Michel Mimran, Managing Director, at Ligue Nationale de Basket, explained: “This new agreement is very exciting for the LNB and will expand the way we work with a trusted partner.

“Sportradar will now provide us with end-to-end solutions on many fronts including AV production, AV rights as well as data collection and commercialisation. We look forward to strengthening our relationship with Sportradar for years to come.”

Synergy Sports, now a division of Sportradar, partners with all of the LNB teams through the use of its AI driven Automated Camera System and also serves as a distribution partner for the league’s AV rights. Synergy Sports, meanwhile, provides basketball teams, leagues and federations with a full end-to-end technology platform that offers automated video production and graphics.

“The LNB is one of the most important basketball leagues in Europe and we look forward to expanding our relationship with them to grow the sport further and drive new commercial opportunities,” added David Lampitt, Managing Director, Sports Content and Partnerships at Sportradar.

“Basketball is a strategically important sport for Sportradar, and the acquisition of Synergy Sports has extended our 360-degree capabilities in the creation and distribution of data and video content, enabling us to deepen our relationships with key basketball leagues and federations around the world. We are delighted to partner with the LNB and that they have put their trust in us to deliver advanced data, analytics and technology solutions.”

Since the 2020/21 season, Sportradar has distributed the LNB’s media rights internationally and utilised its full technological capabilities to create the OTT platform LNB.TV which showcases game action and editorial content to enhance fan engagement. Coverage is live-streamed as well as being available on-demand.

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