Ahead of the start of the upcoming season, Sheffield United has announced a new partnership with Bartercard UK.
The collaboration means that the financial trade exchange company’s branding will appear on the rear of the Blades’ first-team shorts for the forthcoming 21/22 season as the Yorkshire side seeks to get back to the top tier.
“Bartercard is a well-established brand and our growing business community will certainly be able to interact and benefit from this new partnership,” said Paul Reeves, Head of Commercial, Sheffield United.
“With the way that the commercial world has developed digitally over the last 18 months, this is definitely a sector that we have been looking to get involved with and we are delighted to be working with Chris and his team.”
Bartercard is a trading platform enabling businesses to buy and sell their goods or services as part of a global network of likeminded businesses.
Globally, Bartercard operates in countries including Australia, New Zealand, United Kingdom, USA, Thailand, Israel, South Africa and France.
Chris Kirby, Bartercard Managing Director, remarked: “it’s an absolute pleasure to announce a partnership with Sheffield United. Bartercard is thrilled to see our brand displayed on the club’s shorts, and we are looking forward to supporting the club off the field and watching them flourish on it.
“Working with Sheffield United and Paul Reeves is a massive honour for us, and we are looking forward to getting involved in the action and back into the grounds as soon as we can.”