Juventus have signed a five-year commercial partnership with sports marketing agency Two Circles to significantly ramp up commercial and sponsorship opportunities. 

The record-winning Serie A champions will leverage Two Circles’ industry experience and data driven approach to foster new commercial growth areas for the club, with a focus on innovation. 

Francesco Calvo, Managing Director Revenue & Football Development at Juventus, said: “We are proud to announce this partnership, which certifies our ambitions at international level. It is crucial for us to continue to evolve and develop in order to embrace partners’ needs and reach new sponsors. 

“Juventus has a huge digital fanbase and our next challenge is to become pioneers in offering new opportunities and we know Two Circles will help us achieve this.”

A single dedicated team has been designated to preside over Juventus’ commercial department to complement the existing partnerships the club has in place, as well as seeking new innovative partners. 

The collaboration between Juventus and Two Circles also aims to grow its fanbase into new markets through “engaging campaigns designed to resonate with Juventus’ global fanbase of 561 million”. 

Leo Thompson, President of Rights Management at Two Circles, added: “Juventus is a club with such a rich heritage and a brilliantly passionate and loyal global fanbase. This partnership offers a unique opportunity to leverage our full suite of capabilities to drive the club’s commercial programme forward. 

“We are excited to work alongside Juventus to develop new, innovative commercial strategies that engage fans across the globe and build meaningful partnerships that support the club’s continued growth.

“This partnership is a testament to Juventus’ commitment to innovation and excellence, setting a new standard in sports marketing collaborations. With Two Circles’ support, we look forward to unlocking new opportunities for its exciting commercial endeavours.”

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