Premier League club Leeds United FC has partnered with Boost Energy Drinks under the terms of a one-year deal covering the ongoing 2021/22 season.
As a result of the agreement with the top-flight team, the Yorkshire-based company will benefit from branding in and around the Elland Road stadium and at the Thorp Arch training ground as the official energy drinks partner.
Paul Bell, Executive Director at Leeds United, said: “Boost is a strong challenger brand within its sector and shares similar values to the club, we are looking forward to working with and supporting Boost on the next phase of its brand growth both in the UK and internationally.”
Additionally, Boost products will be made available for sale at Elland Road on match-days and in official Leeds United retail stores, whilst the club will also promote the brand on its digital and social media channels and work with the company on fan initiatives.
“Leeds United are a huge Premier League club with a global fanbase, including some of the most passionate supporters in the industry,” stated Simon Gray, Chief Executive and Founder of Boost Drinks.
“We recognise that we share a similar value set with Leeds United, are both brave and ambitious challenger brands and are enjoying strong achievements. It’s an honour to be able to associate ourselves with such a prestigious club steeped in history.”
The deal represents the second local partnership signed by The Whites in recent months, following on from a deal with West Yorkshire-based vehicle solutions company AMT as its official vehicle partner.
Furthermore, the collaboration is the second Premier League energy drink sponsorship announced this week, as Aston Villa today named Monster Energy as an official partner, enabling the company to promote its brand across the club’s channels and engage with its fan base.