Washington Capitals has named Caesars entertainment as its first ever official jersey patch partner, in a deal that places the firm’s sportsbook logo on the NHL team’s home and third jerseys.
Beginning with the 2022-23 season, the announcement also marks the first team-announced agreement in the NHL’s Jersey Advertising Program.
Jim Van Stone, President of Business Operations and Commercial Officer at Monumental Sports & Entertainment (MSE), commented: “We are thrilled to introduce Caesars Sportsbook as the Capitals’ inaugural home jersey advertising partner in a first-of-its-kind announced partnership in the NHL.
“MSE, the Capitals and Caesars share a commitment and passion toward innovation in the sports and entertainment space, and the opportunity to incorporate Caesars onto Capitals home jerseys is a wonderful development and exciting new fan engagement opportunity for both organisations in the nation’s capital,” Stone added.
In addition to the home jersey patch, MSE and Caesars Sportsbook have expanded their partnership with additional Casino, Gaming and Caesars Rewards programming elements. The agreement also includes the entitlement of a Caesars hospitality space and VIP seating at Capital One Arena.
Following the opening of the Caesars Sportsbook at Capital One Arena in May 2021, the 3 x 3.5 inch patch is to be positioned on the upper right chest area of the jersey.
In this collaboration, the arena became the first ever sports betting venue to open within a US professional sports facility.
Chris Holdren, Co-President of Caesars Digital, noted: “Being woven into the Washington Capitals jersey is an exciting chapter in our collective story.
“Like MSE, we love blazing trails and we are always looking for innovative opportunities that drive engagement and storytelling for fans. We are proud to extend our historic partnership with such a storied franchise after launching the sportsbook.”
The NHL’s new Jersey Advertising Program allows up to two jersey sponsors per team when separate sponsors appear on home and away jerseys. The Capitals are reportedly set to announce an away jersey sponsor at a later date.
