Eight clubs in Italy’s Serie A have secured a new partnership with eToro, a social trading and investment platform, for the 2021/22 season.
In partnership with the top-flight teams, the enterprise will gain global exposure through an ‘extensive range’ of marketing opportunities including matchday LED boards, media backdrops, tickets and digital rights.
Emanuela Manor, Regional Manager at eToro, commented: “eToro believes that sponsorships are a powerful tool for connecting with the communities at the very heart of a sport. With more people than ever engaging with the capital markets this year, financial education has never been so important.”
In this ‘significant investment’ into Italian football, eToro will be named the official partners of; Bologna, Cagliari, Genoa, Sampdoria, Sassuolo, Spezia, Udinese and Verona, alongside having an LED only deal with Salernitana.
Manor added: “We will be working with the clubs to make the financial markets more accessible, bringing fans closer to the action and educating them on investing.”
The platform has also strengthened its links to UK football in partnering with Arsenal FC last month in a bid to expand the clubs marketing footprint, having already secured deals with Aston Villa, Crystal Palace, Leeds United, Southampton and Newcastle United.
In August 2021, Lega Serie A enhanced the number of its fintech sponsees in naming Crypto.com the first innovation and technology partner of Italian football, which also built upon the cryptocurrency platform’s pre-existing partnership with the Coppa Italia.