The Tour de France has announced a new agreement making Santini an official partner in supplying the yellow jersey and other official jerseys for the multi-stage road race.
Beginning in 2022, the sponsorship deal sees Santini supply the leader jerseys for the Grande Boucle, the Tour de France Femmes avec Zwift and the amateur riders competing in the L’Étape du Tour.
Yann Le Moënner, CEO of A.S.O. declared: “We are glad and proud to welcome Santini on the Tour de France. A new chapter has opened itself for the leader jerseys of La Grande Boucle thanks to this historic brand of cycling equipment.
“It will offer high-performance products with creative designs to both the elite of world cycling and the regular amateur riders who will once again be present on all the events organized by A.S.O.”
For the next five years, the cycling wear store will be making all official jerseys worn by the Tour de France leaders as well as the women’s edition of the Grande Boucle at its facility in Lallio, and promise to guarantee these athletes ‘the very finest in Italian quality’.
The company will also be making the official replica jerseys that will be on sale to the public as well as the jerseys worn by the amateur riders during the L’Étape du Tour.
“Signing this agreement was a hugely emotional experience for us and we are genuinely thrilled to announce this partnership with the Tour de France,” noted Monica Santini, Santini Cycling Wear’s CEO .
“It marks the continuation of a relationship with A.S.O. begun with the sponsorship of La Vuelta and followed on with the Deutschland Tour. Now we have also added the most important race on the international cycling calendar to our tally”.
Last year, the brand Santini sponsored the Club of the Year category for the 2020 Cycling Weekly Awards and on behalf of Santini, the winning club received a Pro Tour Team experience for 15 team riders.
Other sponsorships of the enterprise include Trek-Segafredo, Nippo-Vini Fantini, Boels-Dolmans and Belkin Pro Cycling Team, to name a few.