The International Tennis Federation (ITF), alongside Kosmos Tennis, has announced plans to launch the official Fan Token of the Davis Cup By Rakuten on Socios.com.
In partnership with Chiliz, a sports and entertainment blockchain provider, the introduction of the $DAVIS Fan Token looks to grant tennis fans ‘unprecedented access’ to the World Cup of tennis.
Enric Rojas, CEO of Kosmos Tennis, commented: “The partnership with Socios.com and the launching of the $DAVIS Fan Token will allow us to improve the experience of our fans and make them feel part of the competition.
“Fans play a very important role in the Davis Cup, and now that travelling abroad is slightly more complicated, the Fan Token will guarantee that fans can enjoy the competition and feel a part of it from their homes.”
The token is to be released during the Kosmos Sports Summit on 4 November, which will then allow fans to play against each other in games, competitions and quizzes, competing in leaderboards and earning ‘real-life and digital club-related’ accolades and benefits.
Furthermore, the collaboration also promises fans access to ‘exclusive content’ and an experience of Socios.com’s geo-location, augmented reality feature ‘Token Hunt’.
Alexandre Dreyfus, Founder and CEO of Chiliz and Socios.com, noted: “The Davis Cup creates passion and excitement among its fans like no other competition in Tennis.
“We’re thrilled to partner with Kosmos Tennis to launch the $DAVIS Fan Token and look forward to giving fans an active role in the tournament. This partnership is the perfect way for us to enter the world of tennis and we look forward to more big announcements in the sport in the future.”
The platform promises that the total supply of the $DAVIS Fan Token as well as the number of tokens will be released during the FTO, and the price and other details are to be announced in the coming days.
With a total of 18 teams taking part, the 2021 Davis Cup Finals will take place from 25 November to 5 December in Madrid, Innsbruck and Milan. The semifinals and the final will be played from December 3-5 in Madrid.