The 2022 Ballon d’Or Awards has announced as its official partner for the second year running.

The fan engagement and rewards platform continues to sponsor the 66-year old football recognition ceremony, gaining ‘valuable brand exposure’ throughout the event.

Alexandre Dreyfus, CEO of, said: “We’re delighted to partner with Ballon d’Or once again, giving us the opportunity to promote our brand at football’s most prestigious annual event.

“Millions of fans are already enjoying and exposure on this scale allows us to present our thriving rewards and engagement community to many millions more.’s roster features football giants FC Barcelona, Paris Saint-Germain, Manchester City, Juventus, AC Milan, Inter Milan, Arsenal, Napoli, Valencia, Atlético de Madrid and many more massive European teams. 

“ also has a major presence across South America, including many big clubs from Brazil, Mexico, Chile and Argentina. In addition to football, MMA giants UFC, leading Formula One teams, a host of esports organisations and over 70 major US sports franchises from the NBA, NHL and NFL and MLS are all on board.”

The firm has stated that it is committed to a ‘comprehensive rights and activation plan’ to include logo on signage at the Théâtre du Châtelet, on both red carpets, and across backdrops for international TV, mixed zone, press conference and hospitality.

Previously, over 170 major sporting organisations, including many top-flight football clubs from Europe and Latin America, have partnered with to create new experiences and opportunities for their fans through Fan Tokens.

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