Major League Soccer (MLS) has created a multi-year partnership with Socios.com as the fan engagement and rewards company becomes an official partner of the league.
Beginning with the 2022 season, the deal covers 26 clubs, as Socios.com works towards its objective of creating a space for MLS fans to ‘celebrate their passion for the game’ and win experiences within its app.
Chris Schlosser, Major League Soccer’s SVP of Emerging Ventures, commented: “At Major League Soccer, our Emerging Ventures team is always looking for ways to apply the latest technology to provide North America’s youngest and most tech-savvy fans with new opportunities to be connected in a significant way to our players and clubs.
“We’re excited to continue our progressive approach to blockchain technology at MLS with Socios.com.”
Additionally, the partnership intends to give fans access to rewards, polls, and opportunities, whilst the league has explained that it envisions that fans willhave the chance to win prizes for making correct game-related predictions and for correctly answering questions.
“Joining forces with MLS to explore what the best iteration of our blockchain-based fan engagement product will become is truly exciting,” added Max Rabinovitch, Socios.com’s Chief Strategy Officer.
The collaboration allows MLS to leverage blockchain technology to provide the League and its clubs with tools to engage with fans in more immersive ways, which becomes increasingly important as reports show that MLS holds the highest percentage of millennial audience of any major US sport.
Rabinovitch continued: “This partnership is going to have far-reaching positive impacts on our evolution and shed light on what the Socios fan engagement universe on the blockchain can be as a whole. MLS is the perfect home to begin that educational journey in North America.”
Furthermore, Socios.com will also be integrated across League and partner clubs’ social channels and receive digital signage at partner club home games.
Similarity, the fan influence and rewards app recently created partnerships with 13 National Football League (NFL) teams, following its entry into the league last November with the New England Patriots.
The platform was the first blockchain-crypto related partner in American Football, and its collaborations now include: San Francisco 49ers, Chicago Bears, Cleveland Browns, Tampa Bay Buccaneers, Los Angeles Rams, LA Chargers, Miami Dolphins, Philadelphia Eagles, Atlanta Falcons, New York Giants, Baltimore Ravens, Pittsburgh Steelers and Washington Commanders.