The International Tennis Federation (ITF) has unveiled Spanish energy company Iberdrola as the Official Energy Partner of the Billie Jean King Cup by Gainbridge – the women’s World Cup of Tennis.
The partnership was struck just in time for the cup’s finals, which begin tomorrow in Seville, Spain.
It adds to Iberdrola’s extensive portfolio of sports organisations in Spain, including the Spanish Olympic and Paralympic Committees and the country’s women’s national football team, and joins other ITF global partners like Microsoft and Magellan.
Iberdrola has further commented that it remains committed to supporting gender equality in sports, which also aligns with the ITF’s equality strategy.
David Haggerty, ITF President, said: “We are pleased to welcome Iberdrola as the Official Energy Partner of the Billie Jean King Cup by Gainbridge. We have been impressed with Iberdrola’s commitment to supporting women and girls in sport, something that the ITF also seeks to do through our Advantage All programme.
“We are grateful to Iberdrola for their investment in our competition, which will enable us to continue to raise the profile of the Billie Jean King Cup around the world.”
As the event launches on 7 November, reigning champion Switzerland will defend its title, and is bound to face stiff competition from last year’s runners-up Australia, as well as hosts Spain.
Laura Gil, Sports Sponsorship Manager at Iberdrola, added: “At Iberdrola we are already proud sponsors of the Spanish women’s national tennis team, and are adding to this the sponsorship of the Billie Jean King Finals.
“The Finals of the women’s World Cup of Tennis are set to be an incredible spectacle at Seville’s Estadio de La Cartuja and we wish all the best to all teams, especially to Paula Badosa and team Spain. We have been committed to supporting women in sport since 2016, a journey we continue to build on.”