BetMGM has moved to strengthen its ties to the sports industry, specifically American football, whilst also enhancing its marketing in Tennessee and Arizona by partnering with Chris Johnson.
The former National Football League (NFL) running back – who played for the Arizona Cardinals and Tennessee Titans, breaking a 40-yard dash record with the latter and in doing so becoming one of only eight players to achieve this – will serve as a brand ambassador for the mobile betting operator.
As a result of the agreement, he will feature in marketing campaigns, promotions, social media content and fan events for the online sports betting brand – operated by collaboration between FTSE100 group Entain and US-based gambling and entertainment firm MGM Resorts.
“I’m excited to join the BetMGM team and to have a new platform to engage with CJ2K fans around the country,” Johnson remarked.
“BetMGM is at the forefront of the excitement surrounding sports betting and is a perfect fit for me to get involved in this rapidly growing industry.”
The agreement represents a further strengthening of BetMGM’s ties to the US sports scene as the North American betting and gaming industry continues to expand rapidly state-by-state and province-by-province.
The aforementioned Cardinals struck a helmet sponsorship arrangement with BetMGM in August of this year, alongside fellow gambling firm Gila River Hotels, whilst the company has also enlisted another former NFL running back, Marshawn Lynch, as a brand ambassador and entered a partnership with the Pittsburgh Pirates of Major League Baseball (MLB).
Commenting on BetMGM’s deal with Johnson, Matt Prevost, the company’s chief Revenue Officer, said: “Throughout his career, Chris Johnson thrilled fans with his performance on the football field, week in and week out.
“As we continue to expand BetMGM’s presence in Arizona and Tennessee, Chris will play a key role in helping us provide new and engaging experiences for our customers.”