The three-year agreement includes the promotion and publicity of the AIX Investment Group at a ‘global level’ on multiple static and dynamic supports of RC Celta, along with the presence of the brand on the sleeve of the first team’s official jersey, and the production of ‘exclusive’ content.
Carlos Salvador, Commercial Director and Spokesperson of RC Celta, stated: “The criteria by which we select our partners are strict, we value tangible and specific long-term goals, and partners with the same respect for the sport values, and the global vision of growth.
“We believe in the long-term investment and a win-win development plan for both parties, and this partnership with AIX Investment Group will be another milestone in our strategic development journey in the Eastern market and UAE region. We are very excited with our partnership and the way we could build a solid bridge between UAE and Galicia.”
The La Liga team claims that it shares common values with AIX such as ‘experience, work, talent, quality and innovation’, as the agreement also represents a strategic alliance between two brands in a bid for international growth and expansion.
“Our aim at AIX Investment Group is to improve people’s lifestyles and create passive income for our investors, so they can devote more time to what is important for them,” noted Fadi Dabbagh, Board Advisor of AIX Investment Group.
“But at the same time, sports is a fundamental part and perfectly aligns with our objective to enhance people’s quality of life and contribute to a healthier future. As we build on these shared values, this alliance with RC Celta is an exciting move for us to reach out and contribute by educating our community about the importance of sports.
“It is part of a healthy lifestyle, a strong sense of community and constant pursuance of excellence, as we build a better future for the next generation.”
On Saturday, the top-flight side drew 3-3 against FC Barcelona, moving them to 15th in the league with 12 points.