Silverstone has announced a partnership with British sportswear company Castore which is set to launch a new e-commerce store for the motorsport brand.
The collaboration also sees the introduction of a Castore x Silverstone Lifestyle and Fanwear range, whilst Castore also becomes the teamwear supplier for Silverstone.
Silverstone’s Commercial Director, Nick Read, commented: “We’re truly excited to join forces with Castore to improve the Silverstone leisurewear collection for fans and to develop a brand new team uniform. I am confident, through this partnership, that we will be able to provide the highest quality range of clothing for our customers and team.”
Furthermore, Castore will fit out the new Silverstone Megastore, where the Castore x Silverstone Lifestyle and Fanwear ranges will be available, along with Castore’s mainline collections and other Silverstone merchandise.
Castore will also continue to support Silverstone’s official merchandise hubs across race weekends.
Castore’s Head of Brand at Motorsport, Rich Brooks, added: “BETTER NEVER STOPS at Castore, and with that ethos we’re always striving to form partnerships with like-minded brands.
“Silverstone is a perfect alignment with Castore as we’re two premium British brands that are passionate about motorsport, innovation and providing exceptional experiences. We’re so excited about being able to provide our Castore x Silverstone Lifestyle collections and fanwear in Silverstone’s Megastore.
“It’s not lost on us how iconic it’ll be to see the Silverstone team wearing our exclusive Teamwear collections too.”
Last week, USA Rugby also revealed a partnership with the Castore which became the official apparel partner for the senior Men’s and Women’s Eagles as well as all junior national teams.
This six-year collaboration means that players wear their new kit from Spring this year with additional designs launching for Rugby World Cup Sevens 2022 and Women’s Rugby World Cup 2021.