Kent Cricket has announced a partnership with UK sportswear and athletic clothing company, Castore.
The collaboration sees Castore provide a new range of training kits for both the Kent’s men’s and women’s teams, as well as outfitting the club’s Talent Pathway and Disability Squads.
Kent Cricket’s Director of Partnerships, Andy Griffiths, explained: “As Kent Cricket strives to raise standards both on and off the field, I feel that we have found a very good ‘fit’ in our new official kit supplier.
“Castore is an exciting brand that has a growing portfolio of partners, and we both share similar views in valuing innovation and having aspirations to become leaders in both our fields.
“We look forward to working with Castore in providing state-of-the-art sportswear that our players, coaches, staff, members and supporters will all enjoy.”
The partnership with the Manchester-based enterprise will also aim to increase club revenues by supporting the Kent Cricket Shop both in-store and online, as both brands move into the upcoming cricket season.
Tom Beahon, Co-Founder of Castore Sportswear, added: “After announcing our recent partnerships with the ECB and Cricket South Africa, our partnership with Kent Cricket further strengthens our presence in cricket globally.
“Kent is a club with a rich history but more importantly, similar to ourselves, an exciting future ahead, and it’s something we are delighted to be a part of for the coming years.
“Alongside this, Kent Cricket is renowned for their continual positive influence in the local community and that is something we will be looking to support throughout the partnership to ensure the fans continue to feel part and proud of the club.”
Previously, the firm has collaborated with well-known athletes such as Sir Andy Murray, Adam Peaty, Jos Buttler and Owen Farrell.
Moreso, Castore has also forged further partnerships with teams across sports including the England, West Indies and South Africa cricket teams, Newcastle United, Wolverhampton Wanderers, Saracens and the McLaren Formula One team.
The partnership with Cricket South Africa (CSA), in particular, saw the supplier titled as the partner of the team kit and products, its teams, staff and players as well as CSA’s official merchandising partner, which again furthered its presence in the sport.