The National Hockey League (NHL) has formed a multi-year partnership with Clutch which becomes the official online pre-owned car retailer of the sport in Canada.
Marking the first time the online car retailer has been an official sponsor of a major professional sports league, the collaboration provides the firm with exclusive marketing rights and designations that look to connect the brand with the NHL and its fans through the NHL’s marketing, digital, and social media channels.
Beginning immediately, the Clutch brand is to be displayed in ‘camera visible’ virtual slot in-ice ads during all 2022 Stanley Cup Playoffs and 2022 Stanley Cup Final games broadcast on Sportsnet in Canada.
“We’re thrilled to welcome Clutch, the future of online pre-owned car retailing in Canada to the NHL family,” commented Kyle McMann, NHL Senior Vice President, North American Business Development.
“We look forward to building impactful fan-focused programs while providing major brand visibility during the Stanley Cup Playoffs with a growing and innovative Canadian brand.”
Furthermore, Clutch has stated that it is launching a 2022 Stanley Cup Playoffs – Clutch Giveaway contest where two fans can each win two tickets to one 2022 Stanley Cup Playoffs First Round game of their choice, spending money, flights and two hotel nights in the city of the chosen game.
“We’re so excited to be kicking off this incredible partnership with the National Hockey League,” added Whitney Bell, Vice President of Marketing at Clutch.
“There is nothing that connects Canadians quite like our love of hockey, and we are looking forward to sharing our best-in-class online car-buying experience with Canadian hockey-lovers over the coming years.”
The partners concluded that they will also collaborate to create content to engage fans and consumers across Clutch and NHL-controlled broadcast, digital and social media platforms.